Instapage Review 2023: Top Features, Pricing, Pros, and Cons

If you’d like to start creating effective landing pages to generate more leads and sell more products, you might have heard of Instapage.

With Instapage, advertisers and marketers have access to a wide range of conversion tools for online marketing.

This powerful landing page builder comes with tons of integrations and optimization features.

A modern set of landing page templates and a powerful page builder tool make this sure to be a good product.

This Instapage review will tell you everything you need to know about features and pricing.

What is Instapage

Instapage gives you everything you need to build and publish landing pages in the cloud.

Instapage lets you create conversion-focused landing pages to generate more leads, sell more products, or get visitors to do something else.

It’s not necessary to be a programmer or have any design skills in order to build a successful landing page with Instapage – regardless of what you’re trying to advertise.

With features such as heatmaps, analytics, and split-testing, you can adapt your landing page design to make it more effective based on visitor data.

Instapage boasts over two million landing pages at an average conversion rate of 16% across 100 countries, so leading brands are reaping more value from their campaigns.

Instapage Review: Top Features

1. Instapage Templates

According to Instapage’s marketing content, there are more than 200 templates to choose from, but browsing the library, there appeared to be more like 80.

Many of the templates were not targeted landing pages at all, like thank you page templates.

With the filters, you can easily locate the type of template you want when setting up a new landing page.

Instapage’s templates cover product sales, signup forms, event registrations, and app downloads, so you can get an idea of who is its target audience.

Although one of the key features of Instapage is that you can customize the templates just as you like, you certainly do not have to use the templates in their default state – or even use any templates at all.

2. Drag and Drop Landing Page Editor

Instapage’s editor lets you create custom landing pages with a blank canvas or use one of the templates.

It lets you position your elements anywhere on the page, unlike even the most advanced WordPress page builders.

You can line up your page elements with ease using the markers and grids that are displayed as you move items around the page.

This page builder shows the distance between items when you move them around, making it easy for perfectionists to position their content.

By clicking on the preview button, you can preview your landing page at any point in a new browser tab while you’re working in the page builder.

Since the page builder features a WYSIWYG interface, previewing your design looks exactly as it does when it’s published.

3. Customization Option

Using the Instapage page builder, you can easily customize the elements of your pages.

Once you select an item on the page, it appears with a few settings and a button for editing.

By clicking Edit, you can edit the item’s properties in the side panel. From there, you can make changes beyond what’s available on the toolbar.

4. Instablocks

Instapage has an excellent feature that may be helpful if you need to create multiple landing pages, either for yourself or your clients.

It is called Instablocks, and it allows you to create reusable assets that you can include on any of your landing pages.

You can use Instablocks for page headers, footers, calls-to-action, and anything else you can create with Instapage and use across several pages.

If you update an Instablock in the library, that change will automatically be applied to every instance of that block on all of your published pages.

To access the Global Blocks functionality, you will need to upgrade to the Enterprise license of Instapage.

5. Landing Page Widget

With the Instapage widgets, you can quickly add elements to your landing page designs.

Just click the widget icon in the sidebar menu of the Instapage editor, and it will be added to the canvas instantly.

After that, you can move it around and edit its appearance and content. It is also possible to set the action that is associated with a widget, such as what happens when a button is clicked.

Here are a few widgets that you can add to your landing pages with Instapage:

• Headlines
• Paragraphs
• Forms
• Buttons
• Images
• Videos
• Boxes
• Circles
• Vertical and Horizontal lines
• Timers
• HTML widgets

6. Mobile Friendly Page Designs

Instapage creates mobile-friendly landing pages by default.

When you’re editing a page, you can switch to the mobile view and then modify it only for mobile users.

Instapage offers the option of displaying slightly different versions of your landing pages based either on mobile or desktop.

It’s not quite possible to create two completely different versions of a page. You can instead hide the elements that you don’t want mobile users to see.

7. Instapage Integrations

It’s easy to link your Instapage landing pages to third-party services like analytics tools, email marketing platforms, and webinars.

If you use Instapage to promote products, you can connect your landing pages to Shopify or PayPal to accept online payments.

Zapier also allows you to connect Instapage landing pages with other apps and services.

Check the integration documentation to see if Instapage can link to a certain service.

8. Tracking, Testing, and Reporting

When you publish a landing page, you can start monitoring its performance.

With the built-in heatmap tool, you can see what your visitors do on your pages, such as where they click or how far they scroll.

You can also view the conversion rates of your pages and other analytics data to help you monitor the effectiveness of your pages.

Integrating Google Analytics will give you even more insight into the performance of your pages.

A/B testing on your landing pages can help you get even more conversions from your visitors, and Instapage lets you do so.

The controls allow you to make a copy of an existing landing page, then edit it to make any changes you want, such as changing the call-to-action.

Instapage will then show your visitors the different versions of your page to see which has the best performance.

Instapage Customer Support

You need a good support team, even if you haven’t spent much time learning how to use Instapage and landing pages.

If you use Instapages to build your landing page content, your team members will have access to a cutting-edge support team.

Within minutes, you’ll be able to get used to the Infusionsoft interface, and integration with Salesforce through Zapier will make your life much easier.

Instapage offers industry-leading customer service through live chat and email channels that consistently win top ratings from online user reviews.

Instapage Review: Pricing

Instapage currently offers two pricing tiers, Building and Converting.

Instapage Building Plan:

The building offers almost everything you need to build professional landing pages. It includes unlimited domains, unlimited conversions, multi-step forms, SSL inscription, integration to Zapier, HubSpot, Marketo, and Salesforce, and much more. 

The plan costs $299/mo, but if you get an annual subscription, it will cost you $199/mo.

Annual payments require an upfront payment of $2388 but can save you up to $1200.

Instapage Converting Plan: 

The Converting plan includes a custom pricing structure based on your specific configuration. After a discussion with the sales team, your customized Converting plan will be configured.

Instapage’s pricing page explains exactly what is included with the Business plan and what extras are available for Converting plan customers.

Instapage Free Trial:

If you’re still unsure if Instapage is right for you, you can try it for free for 14 days. 

The trial requires your payment information so that you will be automatically invoiced after the trial is completed, but canceling is simple.

Instapage Review: Pros and Cons

Instapage Pros:

• You can choose from a large number of professional-looking landing page templates.
• It is possible to sell items and deliver files through landing pages.
• Easily create complex landing pages with this easy-to-use tool.
• Landing pages have enough publishing options.
• In order to optimize your site, you have access to a variety of reporting data and tools.
• The features of Instapage make it ideal for working together with colleagues and clients.
• For mobile-friendly landing pages, you’ll need good mobile support.
• The online documentation is very useful, and the live chat support channel is very responsive.

Instapage Cons: 

• Compared to other platforms, such as Leadpages, there are fewer landing page templates.
• Comparatively to premium WordPress page builders such as Divi, there are fewer page widgets.
• Its high price makes it unsuitable for casual website owners.

Instapage Review: FAQs

Instapage Review: Alternatives

1. Leadpages

For small and medium-sized businesses, Leadpages is a popular landing page builder.

With it, you have access to more than 150 professionally designed templates.

Leadpages is primarily known for its ease of use.

It takes me only five minutes to create a landing page that normally would have taken me several hours. Also, you don’t have to know any code.

You can connect Leadpages with popular email services like ConvertKit, ActiveCampaign, and AWeber. It works with WordPress via a plugin. If you do not use WordPress, it provides HTML formatted for pasting into your website’s back end.

Its plan starts from $37/mo.

2. Unbounce

This is an all-in-one platform that allows businesses to create attractive, functional landing pages that convert. The best part is that no developer is required.

With their drag and drop builder, it’s incredibly easy to use.

It offers many features for landing pages, including popups and sticky bars.

Unbounce offers three different pricing options, starting at $81 per month if you pay annually.

Instapage Review: Conclusion

If you want a powerful platform for landing pages, Instapage is a great investment.

With more than a million pages and an average conversion rate of over a quarter, you can make your website a bit more successful and increase your website’s conversion rate and revenue through the use of Instapage. You can customize your page in a variety of ways.

Even if you have no prior experience with website design, you can create the website of your dreams using our easy-to-follow process.

You can track your website’s conversion rate with this fantastic page booster. The analysis and graphs provided will allow you to make more informed business decisions.

I hope this Instapage review answered all your questions.

More Instapage Resources:

• Instapage Coupon Code: Save $1200 [Exclusive Deal]
• Instapage Pricing Plans: Which is Best for You?
• Instapage Black Friday Cyber Monday Deals: [25% Off]